ICG Blog

When it comes to innovation and creativity, all minds are not created equal.

Have a story to tell (and do it consistently well).  

 

All writing requires the storyteller's art

Here at ICG, we‘re always looking for new ways to do our bit for sustainable processes.

Understanding who your audiences are and their wants and needs is critical and developing profiles around these audiences doesn't just inform creative and media choices. Amongst a myriad of other uses they guide the content that needs to be crafted to entice people, help define

 

The idea of understanding your customers needs, monitoring their actions and sending targeted messaging based on those behaviours is incredibly exciting and gets us closer to being truly useful to customers and in turn getting more returns on our marketing investment. Done right, it should be some s......