ICG Blog

Creativity and innovation

[fa icon="calendar'] 29/11/2018 10:06:57 AM / by Hutch

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When it comes to innovation and creativity, all minds are not created equal.
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A brand new world: five steps to branding success

[fa icon="calendar'] 1/11/2018 11:20:00 AM / by Roger Macdonnell

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Have a story to tell (and do it consistently well).  
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The power of print

[fa icon="calendar'] 26/10/2018 12:00:00 PM / by ICG

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Telling tales

[fa icon="calendar'] 25/10/2018 11:02:00 AM / by ICG

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All writing requires the storyteller's art
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Sustainability: we’ve got it in the bag

[fa icon="calendar'] 17/10/2018 12:06:36 PM / by ICG

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Here at ICG, we‘re always looking for new ways to do our bit for sustainable processes.
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30 years - a Short Time in Geology, but a Long Time in Technology

[fa icon="calendar'] 9/10/2018 3:26:59 PM / by Hutch

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How to choose your digital signage platform

[fa icon="calendar'] 2/10/2018 12:43:13 PM / by Rajeev Nedumaran

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Customer Centric Marketing 101 - Guide to developing customer profiles

[fa icon="calendar'] 19/09/2018 6:25:38 PM / by Marcus Hawkins

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Understanding who your audiences are and their wants and needs is critical and developing profiles around these audiences doesn't just inform creative and media choices. Amongst a myriad of other uses they guide the content that needs to be crafted to entice people, help define
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Upping the exposure: a peek inside the ICG photography studio

[fa icon="calendar'] 15/08/2018 1:31:25 PM / by ICG

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Customer Centric Marketing - Watch out for flying cars!

[fa icon="calendar'] 15/08/2018 1:01:11 PM / by Marcus Hawkins

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The idea of understanding your customers needs, monitoring their actions and sending targeted messaging based on those behaviours is incredibly exciting and gets us closer to being truly useful to customers and in turn getting more returns on our marketing investment. Done right, it should be some s......
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