ICG Blog

ICG

ICG
We’re passionate about great work and also how curiosity and innovation can drive ongoing efficiencies. Our wide range of services combined with deep expertise enables us to deliver “beyond normal range”. We’re not just a marketing company – we’re a marketing machine.

Recent Posts

Virtue Signalling: Which side are you on?

[fa icon="calendar'] 11/02/2019 10:29:00 AM / by ICG

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Is virtue signalling a smart way to demonstrate brand relevance, or a seriously risky business?
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Going for Gold on sustainability

[fa icon="calendar'] 5/02/2019 2:16:40 PM / by ICG

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Lessons learned from 2018's advertising

[fa icon="calendar'] 28/12/2018 10:03:00 AM / by ICG

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In 2015 ad contrarian Bob Hoffman declared “TV isn’t dying, it’s just having babies”, and looking back at the best ads of 2018, this year has been an example of that.
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Iced Christmas Gingerbread Cookies

[fa icon="calendar'] 13/12/2018 9:45:00 AM / by ICG

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Contributed by dish It’s hard to give the number of cookies this recipe will make, as it depends on what size cutters you use. Mine were assorted and I stamped out 40 by re-rolling all the scraps and doing a second cut.
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The 2018 retail recap

[fa icon="calendar'] 11/12/2018 10:30:00 AM / by ICG

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ICG’s editorial team from NZ Retail and The Register, Sarah Dunn and Courtney Devereux, share some insights from the last 12 months.
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Orange and Miso Mustard Glazed Ham

[fa icon="calendar'] 7/12/2018 9:45:00 AM / by ICG

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  Contributed by dish It’s hard to go past a beautiful baked ham on the Christmas table. The miso paste adds a wonderful depth of flavour to the glaze.  Recipe by Claire Aldous Photography by Vanessa and Michael Lewis From issue #81 INGREDIENTS
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The power of print

[fa icon="calendar'] 26/10/2018 12:00:00 PM / by ICG

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Telling tales

[fa icon="calendar'] 25/10/2018 11:02:00 AM / by ICG

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All writing requires the storyteller's art
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Sustainability: we’ve got it in the bag

[fa icon="calendar'] 17/10/2018 12:06:36 PM / by ICG

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Here at ICG, we‘re always looking for new ways to do our bit for sustainable processes.
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Upping the exposure: a peek inside the ICG photography studio

[fa icon="calendar'] 15/08/2018 1:31:25 PM / by ICG

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