The board

Maurice Kidd

Chairman

Maurice Kidd

Chairman

Maurice holds a formidable track record in realising the potential of businesses – there are few more experienced, capable or lauded. In addition to his position here at ICG, Maurice is currently Chairman of Solution Dynamics, MonstaVision Holdings, Molemap New Zealand and Paper Plus, and has held previous executive roles with Pacific Retail Group, Hanover Group, Spark, Excel Corporation and many more. His capacity to foster business greatness makes him the ideal Chairman to continue taking ICG beyond normal range.

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David Atkins

Managing Director

David Atkins

Managing Director

David is a hands-on leader who joined the business in 1996 after completing a BCom in Economics and Accounting at the University of Auckland. Working his way through production, sales, and finance, he took the reins as MD in 2003.

Passionate about ideas, clients, workflow technology, quality and culture.

As a testament to his ability to connect opportunities with tangible outcomes ICG has seen growth of over 800%.

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Roger MacDonnell

Director

Roger MacDonnell

Director

An industry veteran with accolades too numerous to list, Roger has deftly guided many of New Zealand’s leading companies’ success. He’s introduced award-winning creative campaigns and smart marketing strategies to brands including Toyota, Bank of New Zealand and Air New Zealand, is a member of the Clio Copywriters Hall of Fame and has been named Advertising Professional of the Year.

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Mike Hutcheson

Director

Mike Hutcheson

Director

A masterful storyteller and creative advertising legend, Mike co-founded Colenso BBDO, HKM and Marcoa Direct and also guided Saatchi & Saatchi through an extraordinary period of success as Managing Director. His ability to grasp the essence of a brand or business is stunning to witness and he adds a formidable understanding of creativity and marketing to the ICG executive team. Mike recognises that even as mediums change and markets fragment, success always starts with a great story – and in addition to his Director duties he’s a valuable sounding board for ICG’s advertising experts.

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Craig Polley

Executive Director

Craig Polley

Executive Director

Craig’s clients cite his exemplary service and transparency in business relationships as the drivers for his continued success. He’s had numerous triumphs in his business career, including founding Boston Digital in 2000. Through dedication, hard work and a future-proofing approach, Craig crafted a business capable of providing world-class results for brands including KFC, Wattie’s and Hill & Stewart – a solid warm-up for the remarkable plans he’s putting into action with ICG.

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Senior Management Team

Sonya Berrigan

CEO - ICG Agency

Sonya Berrigan

CEO - ICG Agency

With over 25 years marketing and communications experience, Sonya joined ICG Agency as CEO in January to lead a new breed of Indie Agency. Sonya is leading the transformation of four agencies into one to be New Zealand’s only independent, integrated, customer experience agency. Sonya is in the unique position for agency heads in our industry, having recently held both client and agency side roles. Most recently in the role of Head of Marketing BMW NZ and previously in agency-leadership roles as Managing Director, Saatchi & Saatchi NZ, Managing Partner, DDB and prior to this Managing Partner, TBWA. During this time, Sonya led many high-profile accounts including BMW, ASB, adidas, McDonalds, Telecom, Toyota, Lexus and Westpac.

She is one of New Zealand’s most awarded suits having taken out numerous awards internationally and locally both in her agency roles and as a client.

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Marcus Hawkins-Adams

Strategy Director

Marcus Hawkins-Adams

Strategy Director

Marcus has been working in digital for over 25 years. Initially working with companies such as Apple Computer, British Telecom and Dorling Kindersley, he developed a keen interest in customer-centric digital marketing strategies. For the past 15 years, he has been designing integrated communications platforms utilising all the tools and channels available from TV advertising through to behavioural based communications. He has held senior positions at agencies both here and overseas including Managing Director at Brave New World in Auckland and Isobar in Sydney. Clients Marcus has worked with include ANZ Bank, Air New Zealand, Fonterra, GSK, Nissan, Green Cross Health and SKY Europe.

Today, Marcus focuses on planning brand supported communication programmes are intertwined with customer needs to ensure that all activities are relevant, compelling and measurable.

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Sean Harvey

Financial Controller

Sean Harvey

Financial Controller

Sean is a commercially-focused finance guy with a broad interdisciplinary background in both Public Practice and industry roles across many and varied industries including agribusiness, printing, advertising and media. As the Group Financial Controller Sean is passionate about providing superior financial support, client remuneration solutions and steady leadership in the face of rapidly changing industries and markets.

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Kylie Penman

Head of Agency Production & Creative Services

Kylie Penman

Head of Agency Production & Creative Services

Kylie has worked across design and advertising, in both small and large-scale agencies such as Publicis Mojo and part of the Clemenger Group of Agencies .99, where she was involved in running production and finding bespoke solutions for clients across the board. Kylie’s experience covers management and operations of print, digital, video and content production, all of which have the same unifying skill set – management of creative minds and output.

Kylie takes pride in the details, constantly uses her design eye and ensures that the quality and integrity of any brand she works on is matched by great execution. In addition to delivering fantastic results, she always strives to find better ways to simplify the process, managing numerous projects and staff all at the same time.

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Melissa Gardi

Editorial director/Publisher

Melissa Gardi

Editorial director/Publisher

With more than 20 years’ experience in creating both commercial and editorial content, Melissa Gardi leads Tangible Media’s Consumer Lifestyle communities, including award–winning magazines Dish, Good and Living Well. Catering to pivotal life stages as well as life’s passions, each title is a lead competitor in its respective category, such as New Zealand’s most read bridal magazine, New Zealand Weddings and most read parenting title, Little Treasures.

After starting her career in advertising, it was Melissa’s passion for storytelling that led her to pursue a profession in magazines. Twice awarded Best Editor by the NZ Magazine Publishers Association, her diverse background has seen her develop a well-trained eye for inspirational content, having worked on numerous magazines such as iconic Harper’s Bazaar and pop culture title Interview. Melissa’s success stems from crafting content that both engages and inspires audiences be it through print, digital platforms or events.

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Ben Fahey

Editorial director/Publisher

Ben Fahey

Editorial director/Publisher

Ben spent six successful years as editor/associate publisher of NZ Marketing Magazine and StopPress, focusing heavily on evolving media trends, advertising creativity and the emerging area of content marketing. Named Editor of the Year at the Magazine Media Awards in 2015, Ben took over as Publisher and Editorial Director of Tangible Media’s business titles – Idealog, NZ Marketing Magazine, StopPress, NZ Retail Magazine and The Register – in early 2016.

A leading voice in the magazine industry, Ben has built a huge following working across multiple platforms in daily news, magazine features and bespoke events and continues to experiment with different technologies. Additionally, he continues to demonstrate considerable commercial nous, driving profit via carefully crafted content distributed through carefully considered channels.

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