George Weston Foods wanted to capitalise on the seemingly ever-growing momentum healthy food options were enjoying. They were launching just the range to satisfy this demand, Tip Top Thins, and set us the task of tastefully upgrading their truck graphics with the new product. This obviously had to be done in such a way that purchases would be made and appetites whet.
Fresh artwork for a fresh new product was the task, and our studio team delivered. They adjusted the artwork to match the various truck designs, then had it printed on Avery permanent self-adhesive vinyl with gloss laminate using our wide-format digital printers. But the job wasn’t done yet. Our install team applied the graphics, and only then the trucks were ready to hit the road.