People love keeping up with the latest goss and happenings around town, especially when it comes to who’s who in New Zealand. Thanks to the internet, the market is now flooded with ways you can keep up with the Joneses, McCaws and Rices. So NZME came to us with a bold idea that oozed red carpet appeal, creating a photo booth in a cover photo shoot. They gave us a few guidelines too: we had to build it all in a short amount of time, and it had to easy to erect and easy to brand.
Our design team put their fashion-forward thinking caps on and came up with a booth with one Perspex wall. Decals were affixed to the transparent wall, and looked just like a magazine cover - only several times larger. Our install team erected the bespoke pop-up booth where award goers entered the venue, while a team of our professional photographers stood ready to snap the perfect cover shot.