As a brand known for adventure and pushing the limits, Kathmandu are under particular pressure to deliver an immersive retail experience.
Add in the hype surrounding the opening of their latest store – in the long-awaited and much-anticipated Westfield Newmarket – and you’ve got an ocean of expectations.
ICG were proud to be part of the journey, creating colourful POS collateral to greet shoppers and draw them into the bold, exciting world of Kathmandu. We produced a variety of leaning wall frame graphics, as well as gondola and footwear panel graphics.
Then, we went a few steps further for Kathmandu’s ambitious Christchurch flagship store. Located on the corner of Colombo and Cashel streets, the Christchurch store includes complimentary recycling of old clothes, a water refill station, and a community table offering information about local activities.
A mountain of a task, but we do enjoy a challenge.