A brand partnership between G Adventures and Good magazine was planned and executed via multi-media platforms across print and digital. This fully integrated campaign included a magazine feature on ethical travel combined with brand insertions, while a reader competition brought G Adventures to life via an overseas trip for two. E-newsletters and social content were utilised to promote the G Adventures experience and offerings while driving growth in the market. These elements were strongly supported online through web banners and online editorial within the Good website’s travel section (including an interview with G Adventures founder Bruce Poon Tip and the creation of a special G Adventures drop down menu).
- Digital and content strategy
- Database insights and structure
- Customer journey mapping
- Ongoing analysis and refinement