Idealog is all about finding, growing, encouraging and celebrating creativity – and we wanted to discover Kiwis who support our mission in the work they do every day. So in collaboration with Accenture, we created a list of amazing people from over 20 different sectors who were thinking differently. Individuals who could potentially inspire the next generation of New Zealanders to harness creativity (and maybe start their own innovative businesses). A People’s Choice component also offered our audience the chance to vote for their favourite person in each sector, and was promoted online through a dedicated social media campaign across LinkedIn, Facebook, Twitter and our Idealog eDMs.
A dedicated branded pop-up section on www.idealog.co.nz housed all the content, and a 22-page section in Idealog’s Innovation issue detailed all the winners chosen by our editorial team and the People’s Choice winners.
A branded eDM that compiled all our creative peoples’ stories was also sent out at the end of the campaign. Content reached across all of Idealog’s platforms to maximise reach, engagement and sharing.