The New Zealand Wedding team were keen to create a fashion show to provide ideas and inspiration to brides...and what better place to collaborate than the catwalk!
An integrated opportunity for bridalwear designers, The New Zealand Weddings Show (a highlight event since 2010) at NZ Fashion Week gave many the chance to showcase their work. Numerous designers put their best foot forward on on the catwalk, leveraged coverage via our channels, and received photographic imagery for their promotional use. This ultimately drove demand for sponsors to promote their products and services with us. A bridal beauty event followed the show, with a workshop bringing together industry experts and consumers.
A competition element generated leads for sponsors and increased engagement, with a $10,000 prize package to be won including a couture wedding dress and made-to-measure suit from the show. Documentary coverage of the couple’s journey to having their outfits made and getting married ran in a future issue.
The event reflected the New Zealand Weddings philosophy on every level: each element must provide value so the audience is inspired, entertained and informed.