Bayleys’ high end corporate image might project a sense of professionalism and power in the industry. But the strength of Bayleys, above all else, is their PEOPLE.
To get the brand standing out from the crowd and attracting more customers, we needed to connect with them using emotional channels and intercept them when they’re imagining their life ahead. To do so, we crafted a creative campaign showcasing how great the people at Bayleys are across all facets of the business. Featuring charming, smart kids who’ve picked up a few skills from their Bayleys parents, the ads inject fun and feeling into the brand.
It’s all about capturing people’s hearts, and making them feel good about Bayleys when they’re not even thinking about property – so they’ll be more likely to choose Bayleys when they are.