The partnership of Treasures and its core content platform – Little Treasures – has been incredibly successful over the years. However, content on the Treasures website was limited to simple product information and the ability to purchase online. To be truly useful to the Treasures target market, we needed to provide a single digital destination for all pregnant mum-to-be and mums with babies under 24 months old.
The new digital presence was completely based on what our audiences really wanted, and this lead to a number of functionality, content and layout changes in line with the Treasures Masterbrand. In addition to the site redesign, an entire suite of ever-changing content was added and new functionality such as the pregnancy tracker, social channels and related messaging were completely revamped.