Brand Development

We believe great branding comes from a unique fusion of essential strategy, fantastic creative storytelling, and products that perform.

Our approach

Some of the best creative brains in the business power our branding work – because if the brand is spot on, everything else tends to flow beautifully.

Extensively awarded and battle-hardened by decades in New Zealand’s marketing and advertising industry, our team create and nurture miraculous brand makeovers each and every day.

Best of all, everything we do is backed by solid research and consumer insights. Technology may have shaken up the world of brands, but it also provides us with more and more opportunities to prove that our work … works!

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ICG Case studies

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