Idealog

Idealog is a business magazine unlike any other - a guide to turning ideas into wealth. It's both a source of New Zealand’s best business ideas and a rallying point and inspiration to New Zealand’s smartest business thinkers, entrepreneurs and creative professionals. Our audience is diverse, ranging across the front lines of innovation from manufacturing, food and design to technology and science. Our mission is supporting the network of people who create intellectual capital. 

With a variety of self-published titles to our name, we have a proven record of success spanning numerous years and numerous brands.

Our team of specialist editors and writers tell New Zealand’s stories in the pages of popular, well-loved titles including Dish, Good, Little Treasures, Idealog, NZ Marketing, New Zealand Weddings, and NZ Retail.

Just as importantly, our people are skilled and creative when it comes to bringing editorial alive across multiple mediums – digital, social, events, whatever fits the audience and the essence of the brand.

Our approach
Our team put exceptional craftsmanship at the front and centre of everything they do – and it pays off over and over again in the form of numerous awards, healthy readership numbers, and a reputation for premium work.

ICG Case studies

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