When it comes to brands, there’s few better placed to talk success strategies than Roger Macdonnell.
In addition to his role as ICG Director, he’s an industry heavyweight with a very full trophy cabinet. Amongst his more impressive accolades, he’s been named Advertising Professional of the Year and awarded membership of the Clio Copywriters Hall of Fame.
Roger’s penned award-winning creative campaigns and devised smart marketing strategies for some of New Zealand’s favourite brands including Toyota, Bank of New Zealand and Air New Zealand. Here, we share his top 5 branding tips for today’s challenging marketing world.