ICG Blog

Roger Macdonnell

Roger Macdonnell
When it comes to brands, there’s few better placed to talk success strategies than Roger Macdonnell. In addition to his role as ICG Director, he’s an industry heavyweight with a very full trophy cabinet. Amongst his more impressive accolades, he’s been named Advertising Professional of the Year and awarded membership of the Clio Copywriters Hall of Fame. Roger’s penned award-winning creative campaigns and devised smart marketing strategies for some of New Zealand’s favourite brands including Toyota, Bank of New Zealand and Air New Zealand. Here, we share his top 5 branding tips for today’s challenging marketing world.

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A brand new world: five steps to branding success

[fa icon="calendar'] 1/11/2018 11:20:00 AM / by Roger Macdonnell

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Have a story to tell (and do it consistently well).  
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