ICG Blog

Marcus Hawkins

Marcus Hawkins
Marcus has been working in marketing communications for over 25 years, and has held senior positions at agencies in Auckland, Sydney, London and Munich. Today he focuses on planning brand-supported communication programmes, intertwined with customer needs to ensure that all activities are relevant, compelling and measurable.

Recent Posts

Customer Centric Marketing 101 - Guide to developing customer profiles

[fa icon="calendar'] Sep 19, 2018 6:25:38 PM / by Marcus Hawkins

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Understanding who your audiences are and their wants and needs is critical and developing profiles around these audiences doesn't just inform creative and media choices. Amongst a myriad of other uses they guide the content that needs to be crafted to entice people, help define
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Customer Centric Marketing - Watch out for flying cars!

[fa icon="calendar'] Aug 15, 2018 1:01:11 PM / by Marcus Hawkins

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The idea of understanding your customers needs, monitoring their actions and sending targeted messaging based on those behaviours is incredibly exciting and gets us closer to being truly useful to customers and in turn getting more returns on our marketing investment. Done right, it should be some s......
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