ICG Blog

Laura Lynn Johnston

Laura Lynn Johnston

Recent Posts

3 reasons why buyers might be choosing the  other guy instead of you

[fa icon="calendar'] 7/10/2019 3:47:36 PM / by Laura Lynn Johnston

[fa icon="comment"] 0 Comments

Buyer personas have becoming hugely important in B2B marketing, and it’s understandable why: you need to know who your audience is before you can create content that’s useful for them.
Read More [fa icon="long-arrow-right"]