ICG Blog

Laura Lynn Johnston

Laura Lynn Johnston

Recent Posts

3 reasons why buyers might be choosing the  other guy instead of you

[fa icon="calendar'] 7/10/2019 3:47:36 PM / by Laura Lynn Johnston

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Buyer personas have becoming hugely important in B2B marketing, and it’s understandable why: you need to know who your audience is before you can create content that’s useful for them.
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