ICG Blog

Soar Print and ICG have merged, creating Soar Communications Group (SCG)

[fa icon="calendar'] 7/01/2022 12:02:59 AM / by Zephyr Brown

[fa icon="comment"] 0 Comments

Soar Print and Image Centre Group (ICG) have merged into a new business The new business, Soar Communications Group (SCG) will draw on the print, logistics and packaging expertise of Soar Print combined with the creative, publishing and large format  expertise of ICG. While servicing different clien......
Read More [fa icon="long-arrow-right"]

The ICG 100 % project - going beyond normal range to protect our ICG whānau.

[fa icon="calendar'] 11/10/2021 3:04:22 PM / by Zephyr Brown

[fa icon="comment"] 0 Comments

As well as going beyond normal range with the Jabba buses ICG is committed to keeping all our whānau safe and is encouraging all staff working in our building to get the jab.
Read More [fa icon="long-arrow-right"]

3 reasons why buyers might be choosing the  other guy instead of you

[fa icon="calendar'] 7/10/2019 3:47:36 PM / by Laura Lynn Johnston

[fa icon="comment"] 0 Comments

Buyer personas have becoming hugely important in B2B marketing, and it’s understandable why: you need to know who your audience is before you can create content that’s useful for them.
Read More [fa icon="long-arrow-right"]

Digital Data Measurement: It’s Not Rocket Surgery

[fa icon="calendar'] 10/07/2019 11:23:38 AM / by Marcus Hawkins

[fa icon="comment"] 0 Comments

 
Read More [fa icon="long-arrow-right"]

Don’t be a Sith Lord about media.

[fa icon="calendar'] 14/03/2019 9:10:00 AM / by Marcus Hawkins

[fa icon="comment"] 0 Comments

 
Read More [fa icon="long-arrow-right"]

Virtue Signalling: Which side are you on?

[fa icon="calendar'] 11/02/2019 10:29:00 AM / by ICG

[fa icon="comment"] 0 Comments

Is virtue signalling a smart way to demonstrate brand relevance, or a seriously risky business?
Read More [fa icon="long-arrow-right"]

Going for Gold on sustainability

[fa icon="calendar'] 5/02/2019 2:16:40 PM / by ICG

[fa icon="comment"] 0 Comments

 
Read More [fa icon="long-arrow-right"]

Lessons learned from 2018's advertising

[fa icon="calendar'] 28/12/2018 10:03:00 AM / by ICG

[fa icon="comment"] 0 Comments

In 2015 ad contrarian Bob Hoffman declared “TV isn’t dying, it’s just having babies”, and looking back at the best ads of 2018, this year has been an example of that.
Read More [fa icon="long-arrow-right"]

Iced Christmas Gingerbread Cookies

[fa icon="calendar'] 13/12/2018 9:45:00 AM / by ICG

[fa icon="comment"] 0 Comments

Contributed by dish It’s hard to give the number of cookies this recipe will make, as it depends on what size cutters you use. Mine were assorted and I stamped out 40 by re-rolling all the scraps and doing a second cut.
Read More [fa icon="long-arrow-right"]

The 2018 retail recap

[fa icon="calendar'] 11/12/2018 10:30:00 AM / by ICG

[fa icon="comment"] 0 Comments

ICG’s editorial team from NZ Retail and The Register, Sarah Dunn and Courtney Devereux, share some insights from the last 12 months.
Read More [fa icon="long-arrow-right"]