ICG Blog

3 reasons why buyers might be choosing the  other guy instead of you

[fa icon="calendar'] 7/10/2019 3:47:36 PM / by Laura Lynn Johnston

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Buyer personas have becoming hugely important in B2B marketing, and it’s understandable why: you need to know who your audience is before you can create content that’s useful for them.
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Digital Data Measurement: It’s Not Rocket Surgery

[fa icon="calendar'] 10/07/2019 11:23:38 AM / by Marcus Hawkins

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Don’t be a Sith Lord about media.

[fa icon="calendar'] 14/03/2019 9:10:00 AM / by Marcus Hawkins

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Virtue Signalling: Which side are you on?

[fa icon="calendar'] 11/02/2019 10:29:00 AM / by ICG

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Is virtue signalling a smart way to demonstrate brand relevance, or a seriously risky business?
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Going for Gold on sustainability

[fa icon="calendar'] 5/02/2019 2:16:40 PM / by ICG

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Lessons learned from 2018's advertising

[fa icon="calendar'] 28/12/2018 10:03:00 AM / by ICG

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In 2015 ad contrarian Bob Hoffman declared “TV isn’t dying, it’s just having babies”, and looking back at the best ads of 2018, this year has been an example of that.
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Iced Christmas Gingerbread Cookies

[fa icon="calendar'] 13/12/2018 9:45:00 AM / by ICG

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Contributed by dish It’s hard to give the number of cookies this recipe will make, as it depends on what size cutters you use. Mine were assorted and I stamped out 40 by re-rolling all the scraps and doing a second cut.
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The 2018 retail recap

[fa icon="calendar'] 11/12/2018 10:30:00 AM / by ICG

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ICG’s editorial team from NZ Retail and The Register, Sarah Dunn and Courtney Devereux, share some insights from the last 12 months.
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Orange and Miso Mustard Glazed Ham

[fa icon="calendar'] 7/12/2018 9:45:00 AM / by ICG

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  Contributed by dish It’s hard to go past a beautiful baked ham on the Christmas table. The miso paste adds a wonderful depth of flavour to the glaze.  Recipe by Claire Aldous Photography by Vanessa and Michael Lewis From issue #81 INGREDIENTS
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Creativity and innovation

[fa icon="calendar'] 29/11/2018 10:06:57 AM / by Hutch

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When it comes to innovation and creativity, all minds are not created equal.
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