Liquorland's Finest

Liquorland's Finest - The pick of the bunch - without the premium price tag

Our objective to inspire wine lovers to discover ‘new favourites’ – and guide them in the right direction. Keen to position themselves as professional (but unpretentious) wine experts, Liquorland were eyeing up the premium wine space. We worked alongside Liquorland to produce premium wine branding to stand out in stores, and ‘Liquorland’s Finest’ was born.

A seasonal campaign that runs quarterly, it promotes wine with an unmistakeably Liquorland flavour. An expert panel of judges suggests different wines to try – with a focus on tasting, testing, and taking away useful knowledge (including food matches).

Each featured drop remains affordable, encouraging customers to ‘try a new favourite’.

It’s all about education, encouragement, and getting excited about seriously good vino.

Services

Brand development

Content creation

Design

Print

Channels

Point of sale

Social

Digital Magazine

Mailer insert