Gem Visa

Gem Visa - Launching a Gem with Latitude Financial Services

NZ Retail and The Register speak directly to the heart of retail business owners, managers, and c-suite with the latest retail news and advice. Latitude Financial Services were keen to leverage this industry leadership to generate brand awareness. We were enlisted to take care of all of the content creation for them, as well as provide exposure, thought leadership and product knowledge.

We delivered this through:

  • Longform article content in NZ Retail magazine and on theregister.co.nz.
  • Event sponsorship
  • Providing speakers, coverage and presence at events
  • Content amplified through email newsletters and social media

We also helped Latitude create a highly successful event – ‘Kickstart The Retail New Year’ – with another planned for April 2018. The Retail Hotlist will award the best thinkers, disrupters and leaders in the industry, supported by a multi-channel approach and a panel of big-name judges.

Services

  • Concept development
  • Digital and content strategy
  • Content deployment
  • Design
  • Production
  • Event management and production

Channels

  • Website
  • Magazine – print
  • eDM
  • Event