The unique homegrown food ethos of chef Ben Bayly and Tuatara Brewing Co.’s ‘grassroots’ mentality were a natural match. And as a New Zealand owned-and-operated food magazine and digital brand, Dish shares their perspectives. Creating a food and beer tasting event with a notable Kiwi chef proved the perfect opportunity to introduce our audience to exciting new brews and food trends. While our attendees experimented with flavour profiles, we savored a sense of ‘giving back’ to our dedicated network of readers. To ensure that the ‘Dine with Dish’ event received a steady promotional multimedia campaign, we created a video series to draw the viewer into the experience. We approached the series like a rolling narrative: first, meeting chef Ben as a ”beer-drinker and foodie”, then learning about Dish’s exciting reader event and brand new issue in the follow-up video.
- Concept development
- Content development and deployment
- Design and creative
- Social media marketing
- Display advertising (print and online)
- Campaign analysis
- Event management