Being a seasonal industry, fashion brands experience intense competition from one another for the consumer dollar. So, when they launch their ranges, they have to make an impact or face spending time on the dreaded discount rack. Magnify Media came to us with help promoting Witchery’s Nuffield Street and Milford stores with all this in mind.
The job was twofold. The first task was to print and install a Witchery billboard in Nuffield Street. We achieved this on PVC, using our grand-format digital printer and placing it on the rounded facade of the corner building in the wee hours of the morning.
The other task was to print and install the hero campaign poster in Milford’s shop window. For this, we used fabric backlit print on the wide-format digital printer. With the poster installed, the only thing left to do was turn light on.