The Stoppies activation strategy was based off The Hot List 2017, our rundown of the hottest shows, brands and creators in New Zealand media. We began by selecting the best of the bunch in the media business and getting buy-in fomr agencies. Next, our editorial team put their heads together to figure out who and what came out on top. Finally, we asked our avid readers (who have their fingers firmly pressed on the pulse of the industry) to vote for their favourite magazines, TV shows, radio brands and more.
We published the winners (and the People’s Choice) in the May issue of NZ Marketing magazine and online at stoppress.co.nz. But for The Stoppies, we did something a little different. We chose our favourites, had our audience vote, and then announced the results at an awards evening organised by our events team and hosted by our editorial team. Stuff was the principal sponsor, and we also sent out a special print product to all subscribers. The Year in the Rear feature, which collated all the ups and downs of the marcomms sector, has been one of our most popular write-ups for years. So we brought that to life, bringing all our media channels (online, social, print and real life) together in a bigger, better, more interactive way in the process.