Fonterra is one of the most high-profile brands in New Zealand.
Even so, much of what it does flies under the radar for most New Zealanders. So Uno Loco came to us with the task of creating an interactive story at Fieldays that the public could engage with while learning more about Fonterra.
We worked closely with Uno Loco to create a childhood dream of sorts – a giant slot car table that impressively displayed the full scale of Fonterra’s operations.
We designed and constructed the 2.4 x 3.6m electric masterpiece from scratch, then installed it onsite shortly before Fieldays kicked off. The set up also included miniature Fonterra trucks, which passers-by drove throughout the installation.