STORYTELLING THAT SELLS
In today’s world of everywhere-media, it’s only the most compelling stories that will capture a consumer’s attention and ultimately drive sales. We're here to help advertisers gain cut-through to sell more stuff, more often, to more people.
Consumers Drive Demand
With so much fragmentation in every medium – not to mention the growing ability for consumers to avoid advertising – brands must build meaningful connections with consumers that go way beyond product and price.
That’s what content marketing is – creating new demand from an audience or audiences who didn’t know they needed you. Combined with advertising’s ability to drive market share where demand already exists, it’s the perfect partnership to attract existing and new consumers to your brand from every touchpoint.
Journalists by Trade
It’s fair to say we know a thing or two about publishing commercially successful media platforms. We're award-winning publishers of some of New Zealand’s leading consumer and business magazines titles including Dish, Good, NZ Weddings, Marketing Magazine, Idealog and NZ Fishing World.
We take a journalistic approach to content marketing as well, generating stories about and around your brand that are so relevant and compelling, consumers can’t stay away.
We harness the power of talented writers and designers, as well as a wider team of digital, print, video and brand experts to create deep and relevant information that educates, captivates, increases loyalty, builds your brand’s community, and ultimately drives sales.
Whether it’s a bespoke magazine, specialty website, mobile app, social media campaign, video story, weekly blog, email newsletter, invite-only event – we’ll do what it takes to reach your audience when and where they’re most receptive. And we’ll analyse reactions and refine strategy and execution as necessary to get you the most successful, and profitable outcome.
Bringing Business Ideas to Life
We’ve done some pretty amazing things for brands including Liquorland, Treasures nappies, Unichem and Life Pharmacies, AUT University, Fonterra, Tourism Australia and Resene. We’ve been creating and deploying Resene’s magazine Habitat for 10 years, positioning Resene as industry experts and knowledge leaders – so much more than just a store. 280,000 subscribers every issue, over 100,000 email subscribers and an average unique monthly web audience of over 40,000 flock to Habitat for inspiration and ideas – plus the items they need to make their home décor dreams a reality.