AUT TVCs and Web Videos
Tangible continues to drive AUT into tertiary marketing pole position.
The Challenge: AUT’s the youngest of NZ’s universities, and ready and raring to shake up the industry. While it’s remarkable how quickly the brand’s reputation has soared, new ways to hammer home AUT’s credentials are vital.
The Idea: In a collaborative effort between Tangible and Idealog, hard-hitting TVCs and web videos were crafted to showcase AUT’s top researchers and academics – as well as their research partners. Featuring well-known industry giants such as Fisher & Paykel and Cisco, the AUT Catalyst series of videos delves into diverse research topics including stroke risk, workplace wellbeing, design entrepreneurship, sustainable seafood, future work spaces and more.
Well worth a watch, the videos serve as both fascinating viewing and evidence that AUT are at the top of the research and innovation game.