Challenge the establishment
ICG was founded by friends and colleagues Syd Atkins, Glyn MacDonald and David Ashton based on an idea of challenging the establishment and doing things better.
A marketing communications group
Since our inception in 1990 as a pre-press provider, ICG has evolved to become a marketing communications group proudly working with some of New Zealand’s most famous brands like Fonterra, AUT University, Green Cross Health, Resene, iSite, Bayleys, Liquorland, Briscoes Group, New Zealand Warriors, APNO and New Zealand Post.
Today, ICG comprises of 10 specialist marketing communications businesses, employing over 200 talented staff all working under one roof from our purpose-built premises.
Our own way of doing things
Forged through our vibrant and successful history, we've developed a framework for decision making that is the silent voice we vigilantly apply everyday, in everything we do and it’s primarily led by our four values:
1. CURIOUSITY: Searching for new and better ways.
2. COLLABORATION: No barriers to working together.
3. CLEVER KIWIS: Anything is achievable.
4. COMMERCIAL: Valuing every dollar.
We've grown from a pioneering spirit that still thrives today.
1990 – Syd, Dash and Glyn register Image Centre with new offices on Enfield Street
1992 – Investment in NZ’s first pagination system signals the start of the digital revolution in print
1994 – Launches Image Design, the beginnings of a multi-brand strategy
1997 – Very first acquisition: Institute: Press – a bold move into full service off-set printing
1999 – Dave Atkins appointed GM. The three separate operating businesses move under one roof at Westmoreland St, marking the start of integrated solutions and focused communications.
2000 – Direct Capital Private Equity invests
2002 – Investment in publishing establishes Image Centre Publishing
2003 – Dave Atkins appointed Managing Director and invites Mike Hutcheson to join the board
2008 – Dave and Hutch invite Maurice Kidd to join them and lead the management buyout.
2008 – Tangible Media launched after adding Jones Publishing, led by John Baker
2009 – Boston Digital (large format print) is acquired and its founder, Craig Polley, joins the team
2010 – Hotfoot (retail agency) is set up, led by Juanita Neville-Te Rito and HB Media (business publishing) is acquired, led by Vincent Heeringa
2011 – Ngage Media (digital signage) is set up. ICG moves to Lyon Avenue, Mt Albert
2012 – OnDigital (video production) is acquired
2013 – Dpod (digital print) is acquired
2015 – The Collective (creative agency) is acquired, led by Mike O’Sullivan